CineVita
Owning the Checkout Instead of Renting a Listing
Each paid-traffic dollar resolves to a named purchase inside a single analytics dashboard.
The existing email and SMS list was wired directly into the event as an owned acquisition channel.
Three ad-test landing pages share one business spine, so pricing and inventory stay consistent across creative.
Paid traffic checks out on CineVita's own Stripe path rather than a third-party marketplace listing.
CineVita produces a large-scale 1980s-themed live music event at a major Los Angeles venue. Like most event producers, they started with a third-party ticketing marketplace listing for paid traffic. That listing was the path of least resistance, and it was quietly taxing every part of the campaign.
A marketplace listing rents you a checkout. The platform keeps the fee margin, owns the buyer relationship, and holds the purchase data. When you point paid ads at a marketplace, the conversion signal returns to the platform, not to you. You cannot see which ad produced which sale, you cannot build a clean retargeting audience from confirmed buyers, and you cannot email the people who just bought from you without going through someone else's system.
For a single high-stakes event date, that opacity is expensive. Ad budget gets spent against a conversion event you cannot fully trust, and the audience you paid to assemble disappears the moment the show ends.
THE ASCENT.
Not a campaign. A system: designed, built, and handed over with the keys.
A Custom Stripe Checkout
We built CineVita a direct ticketing path: a custom checkout application running on Stripe that replaces the marketplace funnel for all paid traffic. The buyer moves from ad to a CineVita-owned page to a CineVita-owned checkout, with no marketplace in the middle.
The fee margin, the buyer email, and the purchase record all stay with the brand. The checkout is infrastructure CineVita owns outright, not a listing they rent for one event.
Three Variants, One Spine
Paid social needs room to test. We shipped three ad-test landing variants that share a single business spine, so pricing, inventory, and purchase logic stay identical no matter which creative a buyer lands on.
Creative and messaging change per variant. The commerce underneath does not. That separation lets the media team test aggressively without fragmenting the numbers or introducing checkout drift.
Shareable Promo-Code Links
Street teams and influencers need something they can hand out that actually tracks. We built shareable promo-code links: a single URL that applies a code on arrival and attributes the sale back to whoever distributed it.
Each distribution partner gets a link, not a spreadsheet of instructions. The discount applies automatically, and the resulting purchase is tagged to its source.
Conversion-Wired Media and CRM
We wired the Meta campaigns to real purchase conversions from the owned checkout, so the ad platform optimizes toward confirmed sales rather than a proxy event. Then we activated CineVita's existing 40k-plus subscriber email and SMS CRM as an owned channel for the event.
Every paid dollar reports against a named purchase. The list CineVita already owned became a direct-to-buyer acquisition channel instead of a dormant asset.
CineVita now runs paid acquisition through infrastructure they own. Every ad dollar spent on the event is attributed to a named purchase inside a single analytics dashboard that reports spend all the way through to sale. The Meta campaigns optimize against confirmed transactions, the promo-code links tie street-team and influencer distribution back to real revenue, and the 40k-plus CRM works as a direct channel to buyers.
The larger result is ownership. The checkout, the buyer data, the retargeting audiences, and the fee margin all accrue to the brand instead of a marketplace. When the next event goes on sale, CineVita does not rebuild from a listing. They already own the acquisition engine, and it compounds from here.