Mike Sacks for Congress
Building the Digital Spine of a Congressional Campaign
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More than 90% of total digital donation attribution flowed through the infrastructure we built.
A fully multilingual site served both English- and Spanish-speaking constituents from one codebase.
The funnel held under bursty traffic spikes tied to debates and press moments.
Site, funnel, and voter tools built as one integrated system the campaign owns outright.
A congressional campaign runs on the news cycle, and the news cycle arrives without warning. Donations come in bursts, clustered around debates, endorsements, and press moments, then go quiet. A campaign site sits idle for days, then has to absorb a flood of traffic in a single hour. Most campaign web setups are stitched together from rented templates and disconnected form tools. They buckle at exactly the moment that matters.
Mike Sacks for Congress needed a single system that could do three jobs at once: convert attention into contributions, serve constituents in more than one language, and stay standing when traffic spiked without warning. Political work also carries compliance weight. The funnel had to move money cleanly and predictably, with no room for the flakiness that kills trust in a donation flow.
The requirement was not a website. It was infrastructure that could hold under pressure and route the campaign's most important metric, dollars raised online, through one accountable system.
THE ASCENT.
Not a campaign. A system: designed, built, and handed over with the keys.
A High-Performance Campaign Site
We built the campaign site on Next.js, engineered for speed and for surviving traffic bursts. The architecture treats a quiet Tuesday and a post-debate surge as the same job: serve pages fast, stay up, convert. Static generation and edge delivery mean the site does not slow down when attention arrives all at once, which is exactly when a slow page costs the campaign money.
One Funnel for the Money
We integrated the donation funnel directly into the site so that giving was a first-class path, not a bolt-on redirect. Every contribution route ran through infrastructure we controlled and could measure. The result was concentration: more than 90% of total digital donation attribution flowed through this system, giving the campaign a single, accurate view of what its online presence raised.
Bilingual From the Codebase Up
We shipped the site fully multilingual, English and Spanish, from one codebase rather than a bolted-on translation layer. Both audiences got the same speed, the same funnel, and the same voter tools. Language was treated as core infrastructure, not an afterthought, so Spanish-speaking constituents were never routed to a thinner experience.
Voter-Facing Tools
Beyond the donation path, we built voter-facing tools directly into the site, giving constituents functional reasons to engage rather than a static brochure. These tools run inside the same fast, resilient system, so the parts of the site that serve voters and the parts that raise money share one foundation and one performance profile.
The campaign ended with a digital operation that concentrated its most important number in one place. More than 90% of total digital donation attribution ran through the infrastructure we built, and the funnel held through the traffic spikes that debates and press moments produced. English- and Spanish-speaking constituents worked from the same fast, resilient system, and voter-facing tools gave the site a job beyond fundraising.
What the campaign owns is a coherent digital spine, not a set of rented tools that expire when the retainer does. The site, the funnel, the multilingual layer, and the voter tools are one integrated system, built to absorb attention on demand and convert it. When the next news cycle hits, the infrastructure is already in place to hold it.