Magna Pest Solutions
Every Click Mapped to a Booked Job
Magna went from 4 to 11 Texas locations during the engagement, each with its own funnel.
Every lead source ties to a booked appointment, so spend maps to revenue instead of guesses.
Per-location landing pages render in under a second, which protects both conversion and local rank.
Each market gets a dedicated page with call tracking and speed-to-lead built in.
Magna Pest Solutions runs pest control across Texas, and every location competes in a different local market with its own search results, its own competitors, and its own phone number. The old setup treated that spread as one generic website. A homeowner in one metro landed on the same page as a homeowner two hundred miles away, and neither page was built to turn a search into a scheduled visit.
That flattening cost them twice. Marketing spend went out the door with no line back to a booked job, so nobody could say which channel paid for itself. And the site itself worked against local rankings: slow pages, no call tracking, no structured path from an ad or a map listing to a confirmed appointment.
A multi-location service business does not need a prettier brochure. It needs a machine that captures the lead, routes it to the right branch, and books the job before a competitor picks up the phone.
THE ASCENT.
Not a campaign. A system: designed, built, and handed over with the keys.
Per-Location Funnel Architecture
We built a dedicated landing page for each market instead of one page pretending to serve all of them. Each page carries its own service area, its own tracked phone number, and its own booking path, so a homeowner sees the branch that actually rolls a truck to their address. As Magna opened new locations, we stamped out new pages on the same spine rather than starting over.
Integrated Booking and Lead Capture
We wired booking directly into the funnel so a visitor schedules an appointment without leaving the page or waiting for a callback. Lead capture sits at every entry point, and each submission carries the source that produced it. One path runs from first click to confirmed slot, with nothing handed off to a form that dies in an inbox.
Call Tracking and Attribution
Service buyers still call, so we made calls measurable. Every location page runs a tracked number, and every lead, form or phone, is attributed back to the source that drove it and forward to the job it became. Magna can now see which ad, keyword, or listing produced a paying customer instead of guessing at the top of the funnel.
Speed and Local SEO
We engineered the pages for sub-second loads, because slow pages lose both the conversion and the ranking that feeds it. We paired that with local SEO mechanics tuned to the way Google ranks service businesses: per-location relevance, and reviews treated as ranking fuel rather than a vanity count. Fast pages that rank in each market keep the top of the funnel full without buying every click.
Magna Pest Solutions grew from 4 to 11 locations during the engagement. The funnel scaled with them: each new market got its own page, its own tracked number, and its own booking path on the same infrastructure, so expansion meant repeating a proven pattern rather than rebuilding. Every lead source now ties back to a booked job, which turns marketing from a cost with no receipt into spend that reports its own return.
Magna owns this outright. The landing pages, the booking integration, the call tracking, and the attribution are theirs, not a retainer they rent by the month. When they open location twelve, the machine is already built to absorb it. The system generates the pipeline; it does not depend on us to keep the lights on.